More now than ever —
in a world overwhelmed with
message — less is more.
My job: Simplify®.
As life is unimaginably
complex, ideas and solutions
must be unambiguously clear.
Not to mention, honest,
informed, and inspiring.
What’s necessary now is
a style of writing built on the
understanding that brevity
is both art, and advantage.
All of which begins with
one unignorable expression
that establishes relevance
and reimagines significance.
More now than ever —
in a world overwhelmed with
message — less is more.
Simplicity, speaks.
As life is unimaginably
complex, ideas and solutions
must be unambiguously clear.
Not to mention, honest,
informed, and inspiring.
What’s necessary now is
a style of writing built on the
understanding that brevity
is both art, and advantage.
All of which begins with
one unignorable expression
that establishes relevance
and reimagines significance.
Beyond headlines and taglines, a bloodline.
Wisdom holds that the most powerful brand communication
is built on one perfect expression.
I call it Your It. And here’s how I’ll build yours.
Beyond headlines and taglines, a bloodline.
Wisdom holds that
the most powerful brand communication
is built on one perfect expression.
I call it Your It.
And here’s how I’ll build yours.
Up front—I’m not moved by
maybe writing a game changer.
My goal for you is game over.
And it begins with the one line
built to define your meaning and
confidently become your mantra.
Bold words — predictably —
as this is the obsession that
my brain has chosen for itself.
Equal parts methodical,
lyrical, and shamelessly simple.
All of which is the result of,
not-so-ironically, bloodlines —
my mentor was Ken Segall,
who named the iMac and wrote
Here’s To The Crazy Ones.
With gratitude, I’m lucky to
have learned from the best ever.
Which leads me to you,
and Your It — the yet to be written
words that’ll define, differentiate,
and articulate the increasingly
imaginative future of your brand.
Up front — I’m not moved by
maybe writing a game changer.
My goal for you is game over.
And it begins with the one line
built to define your meaning and
confidently become your mantra.
Bold words — predictably —
as this is the obsession that
my brain has chosen for itself.
Equal parts methodical,
lyrical, and shamelessly simple.
All of which is the result of,
not-so-ironically, bloodlines —
my mentor was Ken Segall,
who named the iMac and wrote
Here’s To The Crazy Ones.
With gratitude, I’m lucky to
have learned from the best ever.
Which leads me to you,
and Your It — the yet to be written
words that’ll define, differentiate,
and articulate the increasingly
imaginative future of your brand.
My process? It’s curious:
It’s the questions that become the solutions.
In no particular order —
what if, why not, and could it really be that simple?
Reaching understanding is a crazy trip —
from unrelenting curiosity to unmistakable clarity.
Nice to know someone has it all mapped out.
Welcome to my left brain.
One might imagine it empty, but it finds beauty
abundant in detail, order, and efficiency.
More importantly, it understands my right brain,
and the precise amount of time needed
to deliver — true to its promise — originality.
Welcome to my left brain.
One might imagine it empty, but it finds beauty
abundant in detail, order, and efficiency.
More importantly, it understands my right brain,
and the precise amount of time needed
to deliver — true to its promise — originality.
You’ve discovered the fountain of relevance.
One little phrase, both endearing and enduring,
designed to clear your path of competitors.
Minimalism meets Darwinism.
Survival of the focused.
I give you my word.
Your It will be punctuated with a federally registered capital ®.
It’s what you get when wisdom and originality
share the same sentence.
I give you my word.
Your It will be punctuated with
a federally registered capital ®.
It’s what you get when wisdom,
optimism, and originality
all share the same sentence.
Appropriately, 32 pages of clarity and continuity.
As your brand has but 9 seconds
to be recognized as relevant,
I am a devotee of my own trademark.
Immediology® acknowledges brevity —
the stylistic DNA of WordBook —
as a brand asset.
We are an increasingly visual culture,
even verbally.
As such, your WordBook is guided by
a conversational aesthetic, otherwise known as
making minimal meaningful.
We are an increasingly visual culture,
even verbally.
As such, your WordBook is guided by
a conversational aesthetic, otherwise known as
making minimal meaningful.
Not unlike every other brand writer,
I listen, I learn, I absorb.
But I have this obsessive little filter
built of both experience and expectation
that insists of me
original.
